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Seed round · August 2026

The AI MSP
built like a
software company.

Chiri turns company-specific problems into governed software and remains accountable for what happens next.

$5MSeed
$50MPost-money
$1M+ARR
AI for judgment.
Software for proof.
01 / WHY NOW

Generation is abundant.
Accountability is scarce.

Pre-AI

More systems and more work usually required more coordination and more headcount.

Post-AI

One living context plane lets a smaller team govern expanding work.

Intelligence can handle expanding routine work, software can preserve context and proof, and people can focus on the exceptions that require judgment.

02 / THE MID-MARKET GAP

Every important AI project becomes a company-specific systems problem.

Mid-sized operators have enough complexity to need a tailored system, with too little spare platform capacity to design, govern, and run one alone.

01

Context

What does this company mean?

02

Connectivity

Where does the work happen?

03

Control

Who may see, decide, and act?

04

Verification

How do we know it worked?

05

Ownership

Who is accountable on Monday?

03 / THE ANSWER

Get the AI system and the expert team accountable for running it.

Expert deliveryForward-deployed operators solve the company-specific layer.
+
Reusable softwareBrain, harness, integrations, validators, and applications compound.
A new operating categoryAI Managed Service Provider
04 / ONE ACCOUNTABLE MOTION

From company problem to managed production.

One partner remains accountable across the entire lifecycle.

01

Outcome model

Design

Define the outcome, workflow, authority, and evidence before a line of product code becomes the answer.

Stage01/ 05
System stateIntent mapped
02

Working system

Deploy

Build and connect the company-specific software box inside the systems where the work already happens.

Stage02/ 05
System stateSystem live
03

Proof layer

Verify

Test code, behavior, permissions, structure, and controls. Use deterministic software wherever judgment is not required.

Stage03/ 05
System stateProof attached
04

Managed responsibility

Operate

Monitor the system, resolve exceptions, support users, and remain accountable after the launch moment.

Stage04/ 05
System stateControl active
05

Reusable leverage

Improve

Capture exceptions, reuse mechanisms, and expand into adjacent workflows as the relationship compounds.

Stage05/ 05
System stateLeverage retained
05 / THE SYSTEM BEHIND THE SERVICE

One context plane. Every system. Always current.

Chiri Waypoint is the accountability layer for a post-AI way of operating. Select a layer to inspect the system and its current maturity.

Chiri Waypoint / 01

Accountability

Chiri Waypoint is being built to collapse fragmented systems into a single plane of unified context that never goes stale, so monitoring, exceptions, support, and improvement share the same operating truth.

Maturing
06 / DOCUMENTED CLIENT PROOF

Already solving high-value, company-specific work.

Private intelligence

Private markets platform

14,000+transaction records analyzed

Marketplace ingestion, scoring, alerts, and reporting in a private operating dashboard.

Reuse in action

Marine services operator

N → N+1generalized template to scaffold

A client application scaffolded from the reusable platform pattern derived from prior work.

Brownfield healthcare

Diagnostics provider

SOW →architecture, workflows, roadmap

Documented integration work designed around HIPAA/PHI-sensitive requirements.

07 / THE COMPOUNDING MECHANISM

Every engagement should leave behind software.

01

Private markets platform

Reference stack

02

Generalized

Client template

03

Marine services operator

Application scaffold

04

Next

More capability on day one

IntegrationsWorkflowsValidatorsAccess patternsEngineering mechanisms
Delivery creates the asset. The asset increases the leverage of future delivery.
08 / BUSINESS MODEL

Land with a build.
Compound through managed responsibility.

The margin thesis

Managed scope and recurring revenue expand faster than delivery headcount.

Chiri Waypoint, the accountability layer introduced in section 05, automates routine coordination and directs people only to the exceptions that require judgment.

09 / MID-MARKET FIRST

Mid-market first

Big enough to have the problem.
Too lean to build the answer alone.

01

Complexity

Multiple systems, fragmented data, and tribal operating knowledge.

02

Urgency

A measurable workflow constrains growth, quality, or control.

03

Ownership gap

No internal team can design, deploy, verify, and run it end to end.

Enterprise expansion is upside, not the assumption required to win.

10 / GO-TO-MARKET
Already in motion

Proof is already moving through a partner-powered distribution engine.

Chiri wins and learns directly, then works with channel partners already contributing qualified introductions, referrals, and distribution.

More proofMore partner trustMore qualified demandCompounding distribution
11 / COMPETITIVE POSITION

Most providers make you choose.
Chiri compounds both.

Accountability without software leverage becomes another headcount curve. Software without accountability becomes another tool the customer must operate.

12 / FOUNDER-MARKET FIT

Built by operators who understand work, systems, and scale.

RocketPowerRecurring outsourced operations → acquired by Kelly Services for a reported $59.3M purchase price
SecondLaneAI-native private market brokerage & asset management firm$5M+ in profit generated since launching in 2024
Mathew Caldwell, Co-founder, CEOCo-founder, CEO

Mathew Caldwell

Founded RocketPower and was Instacart's first HR executive. Scaled hiring infrastructure for Instacart, Mozilla, and DEEM. He has lived the problem of scaling human operations.

Matthew Wimberly, Co-founder, CTOCo-founder, CTO

Matthew Wimberly

AI systems architect who has built engineering teams and enterprise systems across healthcare, government, and finance. Deep experience with knowledge graphs, regulated infrastructure, and platform architecture.

Nick Cote, Co-founder, CPOCo-founder, CPO

Nick Cote

More than a decade at the frontier of emerging technology, from regulated digital-asset infrastructure to embedding AI in companies. Architects, builds, and ships with AI daily.

Dustin Haugland, Co-founder, CSOCo-founder, CSO

Dustin Haugland

RocketPower co-founder with multiple exits. Combines operating strategy, positioning, partnerships, and client growth. He knows how to scale a services business into a platform.

Jeff Baumgarten, Co-founder, COOCo-founder, COO

Jeff Baumgarten

RocketPower co-founder who led operations through scale. Brings enterprise rigor from Accenture to startups across finance, legal, operations, and corporate administration.

13 / THE ROUND

$5M turns capability into repeatable managed revenue.

$50MPost-money$45M pre · 10% simple implied ownership
50%

Go-to-market

$2.50M
20%

Chiri Platform

$1.00M
20%

Forward Deployed Delivery

$1.00M
10%

Internal operations

$0.50M
14 / THE SEED PROOF

Five numbers will decide this company.

01

Delivery leverage

Accounts per FDE · workflow capture · human exception load

02

Software mix

≥40% platform mix on new logos · path to 60%+ blended GM

03

Recurring quality

Standard contracts · retention · ≥110% NRR target

04

Repeatability

Three vertical blueprints · activated partner channels

05

Trust

Security/compliance progress · evidence-ready operations

Building the operating layer between commoditizing intelligence and accountable work, so companies can turn abundant AI into trusted, repeatable business outcomes.

Continue the conversation

The system and the team accountable for running it.

Review the materials, inspect the evidence boundaries, and meet the operators building the new AI MSP.